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3 Elements to Negotiating Better Deals
3 Elements to Negotiating Better Deals by Andrew Cooke, Growth & Profit Solutions How you can use scope, budget and timescales to get to the customer’s needs, and to create better deals more...
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3 Key Ideas to Help Business Leaders Succeed
3 Key Ideas to Help Business Leaders Succeed by Andrew Cooke, Growth & Profit Solutions Here are three tips to help you succeed. Understand what your customers REALLY want going ahead When...
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Five Strategic Tips for a Profitable Future
Five Strategic Tips for a Profitable Future by Andrew Cooke, Growth & Profit Solutions A recently published book, Understanding Michael Porter: The essential guide to competition and strategy...
View ArticleThe Familiar and the New
Customers are a fickle lot. You produce what your research tells you will sell, and you end up with a lemon, or it fails to produce the results you seek. Why is this? If customers are going to buy a...
View ArticleThe Customer is NOT Always Right!
3 reasons why the customer is not always right One of the oldest adages for customer experience and customer service is “The customer is always right!”. Sorry, I don’t hold with that. Why? People...
View ArticleBring Your Customers on the Journey with You
How to make it easy for prospects and customers to buy….. A customer journey map is a very simple idea: a diagram that illustrates the steps your customer(s) go through in engaging with your company,...
View ArticleWhy Reducing Customer Churn is Important
How reducing customer churn can improve profit… Customer churn occurs when customers or subscribers stop doing business with a company or service It is normally described as the percentage of your...
View Article6 Reasons Why to Emotionally Connect with Your Customers
Here are six reasons why you want your customers to connect with you emotionally. Logic may make people think, but emotions make them act! Even more, emotions underpin good, strong relationships which...
View Article5 Ways to Build Emotional Connection with your Customers
If you want to reap the benefits of having a strong emotional connection with your customers here are the feelings you need to generate in them, and the questions you can ask to help you do this....
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